Today it is not enough to sell a good product or provide a good service. In a very competitive market a business needs to stand out in comparison to its competitors, to be memorable (positively) to the potential customer. It's become axiomatic that one aspect of marketing that can aid this process is"branding"--a term describing several aspects of marketing pertaining primarily to a product but also increasingly for services (in terms of establishing a good reputation, being reliable, quality control, etc.)
From a design perspective, branding should be considered with respect to things like your company name, logo, business cards, stationary, packaging, signage, forms of public advertising to include TV, web site: essentially anything that the public sees and associates with your company. This gets back to your company becoming "memorable" as mentioned earlier. Think Golden Arches.
Catamount can help with branding your company whether you're a start-up or an existing business. Many of the aspects of branding also pertain to non-profit organizations. Please call us for a free consult.
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